Develop and execute comprehensive marketing plans to reach target audiences and achieve business goals. Conduct market research to identify customer needs, preferences, and trends. Create compelling marketing collateral, including website content, social media posts, emails, and advertisements. Manage digital marketing channels, such as social media platforms, search engine optimization (SEO), and pay-per-click (PPC) advertising. Coordinate with design and content teams to develop engaging visual and written content. Monitor and analyze the performance of marketing campaigns, using metrics such as website traffic, conversion rates, and customer engagement. Identify opportunities for improvement and optimization based on data analysis. Collaborate with sales, product, and other departments to align marketing strategies with overall business objectives. Stay up-to-date with industry trends and best practices in marketing and advertising.